It is great idea to connect with most of the prominent people in your own industry.So when we consider it important then we would start thinging about the guest posting.Pay attention to the title, Steve. I said publishing, not posting.
Guest posting typically starts and ends with the aim of link building. It takes no time to degenerate into “wildly getting your content posted anywhere you can manage for a backlink” strategy.
What good is that?
When you say guest publishing, you are aiming to get your content (and by extension – your name and domain) plastered on some of the top ranking and highly revered online publications for your industry vertical. If you are a web developer, aim for Smashing Magazine. If you are an inbound marketer, shoot for Inbound.org, Unbounce, KissMetrics, and so on.
Getting featured on a well-known, niche-relevant blog/publication will place you as an industry insider/subject-matter expert in your target audience’s mind.
This gives a massive boost to your online reputation. This is the kind of content you can talk about at dinner parties (with other similarly-inclined guests, obviously).
A strategic link placed on your website to this post (once it’s published) will get you SEO points (link juice), and of course, a nice portion of audience as referral traffic.
Guest posting typically starts and ends with the aim of link building. It takes no time to degenerate into “wildly getting your content posted anywhere you can manage for a backlink” strategy.
What good is that?
When you say guest publishing, you are aiming to get your content (and by extension – your name and domain) plastered on some of the top ranking and highly revered online publications for your industry vertical. If you are a web developer, aim for Smashing Magazine. If you are an inbound marketer, shoot for Inbound.org, Unbounce, KissMetrics, and so on.
Getting featured on a well-known, niche-relevant blog/publication will place you as an industry insider/subject-matter expert in your target audience’s mind.
This gives a massive boost to your online reputation. This is the kind of content you can talk about at dinner parties (with other similarly-inclined guests, obviously).
A strategic link placed on your website to this post (once it’s published) will get you SEO points (link juice), and of course, a nice portion of audience as referral traffic.
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