1. Know where to promote
It is true that social media websites, like Facebook & Twitter have
already millions of users all around the world. In fact, these are also the most
used platforms now. It is good to use these social media platforms for
enhancing presence in the online marketplace. You’ve heard about the
many benefits that businesses can benefit from social media, but why
does it matter ? Social media is an outlet for you to interact with your
users. In this day and age, users are constantly using social media to
express their opinions and share their thoughts on specific things. When
you have social media accounts for your business, you’re tapping into
these tech-savvy customers. Think of it this way, if you weren’t on
Twitter, you wouldn’t be able to know what some of your customers are
saying about you. Of course, there is a risk of negative impacts.
However, that’s where you can make your business shine by providing
excellent customer service and replying to your users in positive way.
You can always turn a bad thing int something good.
2. Place Yourself Into Your Customers’ Shoes
Find out users’ experience with your website. You should
always put yourself into the shoes of your audience and experience the
conversion process that is embedded in your website. Of course, analytic
tools can help to understand your visitor’s actions on your website.
However, it’s important to experience the process on personal level. This way
you can see what significant elements in the website require
improvement. There are many ways that you can attain feedback on your
website. One of the easiest way to do so is through the creation of
surveys at the end of each users’ website visit. Many businesses use
this to continuously improve their customer service because the only way
you can beat your customers is to improve and be better.
Something that many businesses neglect are the opinions of their
employees. Whether you’re a small business owner or a huge enterprise,
you have employees that can provide instant feedback on your website and
services. You may be hesitant because your employees may be biased
about your website. However, your employees are users of many websites.
The truth is, they are also quite knowledgeable regarding what is best
for your website and what they would want to see in one.
Consider running your website through your employees and see what they
think.
3. Provide Valuable Content
Focus on devising the valuable content for your audience. This one is
quite obvious. You want to provide value for your customers so that
they would come back. Valuable content can improve the users’ engagement
with your business. It can also bring more users to your website. You
can come up with regular updates with your content by providing
important knowledge to the users. For example, if you are a health
professional, you can write a blog about the services, myths,
precautions, and industry news regarding your business. You want to
provide useful information for your users. In this way, users will
interact with your website frequently.
A great way to know what you readers are looking for is through
keyword research. There are many great tools that are free and readily
available for you. If you want to look further into the types of article
businesses in your industry are producing, look into your competitor’s
website and see what blogs they are writing. If they aren’t writing any,
then you already have the upper hand by blogging!
4. Use Local SEO Approach
Local SEO is the best approach for everyone to boost their business.
The latest update in the Google algorithm has made local SEO effective
and prolific. In order to implement a local SEO approach, you have to
tag your business in the Google map. This can be done by using “Google
My Business” and to use this feature, it is imperative for everyone to
have an active Google+ account. Secondly, you have to make sure that all
your business pages are properly listed with accurate information.
Many people neglect Yahoo! and Bing because they aren’t as popular as
Google. However, Yahoo and Bing have a lower cost per click which makes
it a great choice for businesses. This doesn’t mean that you should
forget using Google and opt into the other two search networks. What
this entails is that you should be on all of these search engines. Why?
Because you never know where your users are coming from and what search
engines they are using. You want to be able to exhaust the locations
they will be. Don’t wait for the customers to come to you, show up in
front of them!
5. Understand Conversion Process
You should be aware of the conversion process. It can help you
understand all the hassles that your users are facing. Even as a
business owner, you should be aware of this process. When content is
being created or your website is being created, keep in mind of the
process that each user goes through when they come to your site. Their
first point is awareness and they develop the interest by search through
search engines. They look at your website and see things that they
might want to purchase. So, how can you make them aware and come back to
you? There are several ways that you can do this, and one of the most
effective ways to strike up your users’ interest again is through
retargeting.
6. Optimize The Landing Page
Landing page gives the first impression of your business. Moreover,
it is an important element for converting users into the customers.
Therefore, businesses should focus on developing an effective landing
page that has superb responsive design, properly organized content,
faster loading speed, and all the important functions that drive user to
make the payment easily. Keep in mind that many users may be browsing
your site through their mobile devices, so it’s important that your
landing page is responsive and mobile-friendly. In addition to that,
make sure your font sizes are optimal and spacing is easy for the eyes.
You don’t have to have your images and texts to cramped on the screen.
7. Develop Website According To Every Audience
While developing the business website, you should invest time to
understand what your audiences want from your business website. Build
your website with your visitors in mind. What features would they like
to have? How will they want to navigate through the site? How can I
ensure that my visitors will return? Will I be able to give my visitors
what they want? In the end, you website is built for your audience, not
your company. For example, one of the things that users tend to dislike
are pop-up ads. Many choose to download ad blockers to stop pop-ups from
appearing on your site. If you have this feature and haven’t been
generating many clicks or leads through it, then consider changing it.
Maybe including a form directly on your site or a contacts page would be
much more convenient. You don’t want to be intrusive to your users’
experience on the site. So, design the website that will suit them!
8. Test Every Element Thoroughly
It is known that with the changing times, it’s important to stay
relevant and make the required changes in the features, content,
function, and other features on your website. Sometimes, these changes
do not benefit according to the expectation. It can even lead to a
decrease in the ranking of your website. Therefore, you should analyze
all your elements thoroughly. There are various tools that can make the
testing simpler, such as Visual Website Optimizer and others. Besides
all these things, it is very important to identify the important
criteria that fit your business’s requirement effectively because there
is no single approach that is suitable for all the businesses.
For example, one of the changes that doesn’t stand out are captchas.
These are constantly changing to suit users. You’ve seen captchas that
require users to click on a shape, do subtraction or addition, and type
the letters.With users wanting to complete their transaction quicker and
easier, many businesses have opted for captchas that are a click of a
button, such as identifying shapes and simply clicking that you’re not a
robot. There are many adjustments that your business should consider.
Sure they may seem like a small change, but they can make the biggest
difference.
Conclusion
To take out maximum benefits of the digital marketing world, it is
imperative to keep up with the ever-changing marketing techniques. By
staying relevant and always looking for improvements, you can expect
changes in your conversions. If you have any additional tips you want to
share, write it in the comment section below!
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