Digital Marketing In Nut Shell

Digital marketing comprises two basic words digital and marketing digital means the mean of technology in the form of computers and other communication devices.Marketing is kind of strategy that companies usually

Implements to promote their products in market in such a way to fetch maximum profits while selling them.

The field is vast as it is majorly ruled by the consumer behaviorism added with all this there are many ideas in technology section that changes many folds with time.So it’s like using the technology as a change to market the products on a broader basis ignoring the door to door salesmanship theory that is time consuming and yields limited results.  

With every promotions online the users has the advantage to go through the overall specifications and reviews of products but in a way it has now become challenge for companies to provide consumers products keeping in view the image the product’s brand has made online like wise good reviews surge sales online but dips profit margins with bad reviews.

Sometimes the unusual behaviors of consumers also becomes a major factor in failures of promotions and its great that we have analysis tools such as Webmaster and Google Analytic s and provides us with demographic data that helps us draw a line and determine whether a promotion is going on well or we should have a change strategy. 

Every marketer needs to understand how to exploit digital marketing assets, tools and techniques in order to improve their customer value proposition and help achieve their organisational objectives. This means designing an accessible, usable and value-adding website and using a range of inter-related digital marketing tools and techniques – integrated with traditional tools and techniques – to drive traffic, conversion, engagement and referrals.