SEO VS SEM
Now that you know what the terms SEO and SEM mean, along with the different techniques that fall under it. The result of the SEO vs SEM battle is quite simple.
- SEO tends to give back quality hits, and higher rankings but that may take years. SEM, on the other hand, is quick and tends to give you instant results, like a lot of hits in a very short period of time.
- SEO vs SEM can be simple explained. SEO is equity, where you add something every few days and get results later, SEM, on the other hand, is the instant result for every rupee spent. As the rupee stops coming in, so do the benefits.
In the short term battle of SEO vs SEM – SEM comes out the obvious winner.
In the long term battle of SEO vs SEM – SEO wins hands down.
Similarly, is we were to see SMO vs SMM, they would as similar as SEO vs SEM respectively. Giving back the same results.
So where should your investment go? Organic (SEO, SMO) or Paid (SEM, SMM)?
The simple answer is – BOTH! There remains no SEO vs SEM when you come down to business. They are all two sides of the same coin, one requires time and effort, the other requires money. Other than Black Hat SEO, all the above techniques are required if you wish to get higher rankings in SERP, more visibility, and more traffic. However, the deciding factor about your campaign working or is not based on using all these techniques, but on how efficiently you use them. This requires you to have an iron-clad business campaign.
The Best way to make the best campaign for your Business/Website is to keep the following things in mind:
Your budget
The first thing, to begin with, is to know your budget, or how much are you willing to spend. If you are a small business, you may not want to lose your money on pointless campaigns that yield no results. Squandering money on campaigns without really understanding them, will cost you more than you wish to spend. So get a financial management in the plan. Understand the market, the techniques that would work best for your niche, understand the SEO vs SEM differences and then go on to planning a campaign.
