SEO VS SEM

SEO VS SEM

Now that you know what the terms SEO and SEM mean, along with the different techniques that fall under it. The result of the SEO vs SEM battle is quite simple.

• SEO tends to give back quality hits, and higher rankings but that may take years. SEM, on the other hand, is quick and tends to give you instant results, like a lot of hits in a very short period of time.
• SEO vs SEM can be simple explained. SEO is equity, where you add something every few days and get results later, SEM, on the other hand, is the instant result for every rupee spent. As the rupee stops coming in, so do the benefits.

In the short term battle of SEO vs SEM – SEM comes out the obvious winner.

In the long term battle of SEO vs SEM – SEO wins hands down.

Similarly, is we were to see SMO vs SMM, they would as similar as SEO vs SEM respectively. Giving back the same results.

So where should your investment go? Organic (SEO, SMO) or Paid (SEM, SMM)?

The simple answer is – BOTH! There remains no SEO vs SEM when you come down to business. They are all two sides of the same coin, one requires time and effort, the other requires money. Other than Black Hat SEO, all the above techniques are required if you wish to get higher rankings in SERP, more visibility, and more traffic. However, the deciding factor about your campaign working or is not based on using all these techniques, but on how efficiently you use them. This requires you to have an iron-clad business campaign.

The Best way to make the best campaign for your Business/Website is to keep the following things in mind:

 Your budget

The first thing, to begin with, is to know your budget, or how much are you willing to spend. If you are a small business, you may not want to lose your money on pointless campaigns that yield no results. Squandering money on campaigns without really understanding them, will cost you more than you wish to spend. So get a financial management in the plan. Understand the market, the techniques that would work best for your niche, understand the SEO vs SEM differences and then go on to planning a campaign.

What's That Infographic Resume ???

In the present  competitive job market it’s tempting to want to make yourself stand out.And since we are such a visually driven culture (studies show that you can convey more information faster with pictures than you can with words), it's not surprising that some job seekers are considering turning their resumes into infographics.
These visualizations of data are everywhere, from the best places in the world to start a business to the sleep schedules of some of history’s greatest minds.
And some believe that the data on your resume is the next logical step. Matt Cooper, CEO of Visual.ly, an online visual content marketplace, argues that it’s getting more difficult to fit an entire career into a simple chronological list.
"The world has gotten so competitive that employers are less likely to take a risk on a new employee without doing a thorough check of their job performance. And that means data—lots of it," he says.
But before you turn everything on your resume into a bar graph and pie chart, there are a few things to consider:

While info graphics can certainly add value as a supplement to a candidate's resume or application, the position itself is most important when determining whether to submit graphic content along with a traditional resume,

Keep it simple and short.

It’s more effective to use charts that are easy to understand and convey your message quickly. "Remember, you get only a few seconds with the recruiter or hiring manager," Woo warns.